Firestick Privacy Settings Guide
What Amazon collects
Firestick collects app usage data, viewing history, voice search recordings, and device diagnostics by default.
Turn off usage data collection
Settings > Preferences > Privacy Settings > Device Usage Data — turn off. This stops Amazon from collecting usage data for recommendations.
Turn off interest-based ads
Settings > Preferences > Privacy Settings > Interest-Based Ads — turn off. This limits ad tracking.
Manage voice recordings
Settings > Preferences > Privacy Settings > Manage Voice Recordings. You can review and delete voice recordings.
Use a VPN for privacy
A VPN encrypts your internet traffic so your ISP cannot see what you stream. It does not hide your activity from Amazon, but it does prevent ISP tracking.